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Tag Archives: customer service

ZineOne – Customer Service at Your Fingertips

22 Monday Sep 2014

Posted by wendynewell in Uncategorized

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Tags

Amazon, app, customer service, Kindle Fire, Mayday button, mobile, ZineOne

CaptureAnyone who knows me knows that I consider customer service the most important part of the consumer experience.  Sure the product needs to work and pricing should be good, but the thing that will win, or lose, my repeat business is a company’s customer service.  I was trained as a member of Disneyland’s Guest Relations.  I know what gold star service looks like and I expect to receive it.  Given the way I now shop this has become an issue for me, and I would assume, for many others.

I was an early adopter when it came to doing transactions via the internet.  When using my phone became an option it took me no time at all to download a number of apps where I could deposit a check, place an order for pizza to be delivered (light sauce, light cheese, pepperoni and pineapple), or purchase a giant bag of dog food, all from the safety and comfort of my sofa!  I just ordered toilet paper from an app just minutes ago.  Why should I do something crazy like get in my car and drive 3 blocks to the store when I can hit “add to cart” from an app on my phone while watching the premier of Madam Secretary?  It’s like I’m a member of the Jetsons.

It is all so wonderful, easy, and a time saver … until you have a problem.  A few weeks back I ordered a product from one of those retail apps, it doesn’t matter which one.  I was very excited, until the item arrived and didn’t work.  I honestly didn’t think this was going to be a problem.  It was so easy to order through the app on my phone it was obviously going to be just as easy to report the problem and get a replacement.  I hopped on my phone only to find there was no way to report my issue.  Worse still, there wasn’t even a phone number to call or an email address to write to.  There was nothing.  In shock I was forced to ditch my phone, my lifeline, and get on a computer.  I found the company’s website and was finally able to email through that.  Eventually I got the help I needed but it was not easy and I swore never to purchase from that company, and through their app, again.  This company had failed completely to fully leverage connecting with their client, me, through their mobile app.  This, based on the fact that I used it in the first place, would obviously be my preference.  Multiply me by every single person who has downloaded and used that app.  This isn’t just a missed opportunity to connect.  It doesn’t take much imagination to see how this translates into lost revenue.

A handful of companies have started to take advantage of this new avenue for customer service.  Amazon introduced the Mayday button and we have all seen the commercials for Kindle Fire where a live chat button is pressed and an entire living room of people see the live human (gasp) customer service agent smiling and ready to help.  I’m confident these solutions will prove to be successful for Amazon, but looking at the apps that I use it’s clear that there is not a one size fits all solution.  I realize that a successful business plan would not or could not include instant help to a live customer service rep 24/7 for every single company.  What is the solution?

logoLast week I had a discussion with Debjani Deb, CEO of ZineOne.  Debjani and the ZineOne team have thought a lot about this question and how to help companies integrate a higher level of customer connection and service into their apps.  ZineOne recently launched a product that can help any transaction based app take advantage of multiple levels of service in order to enrich their client experience and in doing so grow their client satisfaction scores and increase customer loyalty.  All of this results in higher market share and increased revenue.  ZineOne’s product takes a company through every step needed to effectively and efficiently handle client’s customer service needs.  Starting with analyzing data and identifying where help is required, to putting that help into action.  ZineOne doesn’t just help identify the issue it solves the problem.

At the basic level ZineOne will bring a company the data it requires to put together an app based service plan.  A user is tracked from app download through all usage points.  In analyzing this data it becomes clear where, within an app, customers are getting lost and/or having difficulty.  It also helps show app developers if the customers are being driven through the app as planned/expected.  Proactively identifying where usage problems may be and solving those will help increase user satisfaction.  Of course it also helps a retailer understand how someone is shopping in their virtual store and how to take advantage of that real estate to help increase sales (think the impulse buys that are done at check out of a brick and mortar store … like Trader Joes … and those delicious chocolate covered almonds that call to me even though I swore I only came in for a bag of apples).

Now that “sticky” points have been identified ZineOne will allow a company to put dynamic rules into place that help users navigate more effectively (and therefore with a bigger smile).  These rules can be changed and tweaked as needed.  As data comes in, a company can update their “rules.”  If the increased use of apps has taught us anything it’s that this new world of client access is not stagnant.  It’s always changing and often changing quickly.  A company doesn’t want to be locked into something only to find out a month later that customers concerns and needs have changed.  The ability to easily remain dynamic is key.

Finally, ZineOne can help identify who should get what message and how.  For example, my $25 worth of dog treats may not require a human to contact me to help explain shipping options.  Perhaps offering me a chat option would make more sense or even have me, the customer, answer a couple of questions so the shipping “FAQ” is fed to me vs. me having to go find it in a list of 20 other FAQs.  Have you ever tried to find the answer you need on a long list of FAQs on an iPhone screen?  It isn’t a great experience … believe me!  On the other hand, if I’m having difficulty because my $5,000 check I just deposited via my bank’s app isn’t showing up in my savings balance then perhaps I should have the option to push a button and have someone call me to help me out (I suppose $5,000 isn’t a lot of money to my bank considering they are a huge national bank.  It is too me though.  That’s what matters!).

Of course there is a technical aspect where the ZineOne SDK is downloaded and integrated into the app.  That all sounds like an alien language to me but I’m told any developer would understand it and easily be able to make it happen.

ZineOne allows companies to take their customer service to the next level.  It is the invisible bridge between a consumer sitting on her sofa with her iPhone and the customer service folks; even if those customer service folks aren’t actually there. ZineOne puts the customer service the user needs at their fingertips.

For more information about ZineOne and how they are able to do what they do, head over to their website – www.zineone.com.

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Screw You Ralphs

16 Monday Sep 2013

Posted by wendynewell in Uncategorized

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Tags

boycott, customer service, dog ownership, dog safety, dogs, Kroger, lego, Oreo balls, Oreo truffles, Ralphs

This incident happened last Friday and I’m still angry.  You wouldn’t like me when I’m angry.

My adorable nephew enjoying his Oreo balls (shaped as lego heads on a stick --- a sort of fail on my part that I may one day tell you about).

My adorable nephew enjoying his Oreo balls (shaped as Lego heads on a stick — a sort of fail on my part that I may one day tell you about).

It all started off innocently enough.  The day before I had purchased the ingredients to make my nephew birthday Oreo balls.  A delicious and sugar coma inducing treat!  Friday, when I was ready to get everything started, I realized I had left the cream cheese out all night and most of the day.  For a split second I thought I’d go ahead and use it but then decided it would be really bad if, for his birthday, I gave my nephew food poising.  It was no problem.  I had a cake in the oven that had about 25 more minutes to go before having to come out so I jumped in my car and drove down to my “friendly” neighborhood Ralphs (located in Glendale, CA on Colorado Blvd.).

I’m lucky enough to have a grocery store just down the street.  I’ve been shopping there for 7 years.  I’ve had issues with them before but, after talking to the manager, they have always been resolved and there are a handful of really nice people who work there and are great at their jobs.  Recently they rearranged everything which threw me for a loop but I have been able to re-acclimated and can, once again, tell you where everything that I need is.  It would take me 2 minutes to park, run in, grab the block of cream cheese, self check-out and be on my way.

One huge issue with this particular Ralphs is the parking lot.  It is a magnet for accidents. That is what happens when you put a parking lot in the middle of a city known for their horrific drivers.  Because of this I always park in their underground lot.  It’s less convenient but a heck of a lot safer! (Sadly my car has even been dinged in this lot.  Let’s face it, in my area, there is no such thing as “safe” parking.)

Friday, after jogging up the ramp that leads from the underground parking to the store I passed by the front door and saw a little dog just laying there.  She was patiently sitting just outside the door, mere feet from the crazy killer parking lot, no leash, no collar, just waiting.  I came to a halt and looked around to see if anyone cared that a dog was chillin’ in front of the Ralphs.  No one was.  Folks just stepped around the dog to get in as if she wasn’t even there (no surprise this is the same Ralphs where a man fell down next to, in obvious pain, and only one other person besides myself stopped to help …. not the most compassionate folks around here).  I decided I’d get my cream cheese and if the dog was still there when I came back I’d do something about it.  Of course she was still there.

Sweet Molly

Sweet Molly

I went inside and found the guy dressed a little nicer than all the other folks working.  I figured he was the manager and the one to talk to.  Honestly I figured he wouldn’t know what was happening and I could persuade him to make an announcement for the shopper to come out and get the dog.  Then I could wait and make sure the dog got back to its stupid ass owner a-okay.  Shockingly when I asked if he knew about the dog and who she belonged to the useless manager said, “yes.”  Apparently the dog’s owner had been caught shoplifting and was currently upstairs.  This information was shared with me with, what I would consider, a complete lack of customer service.  The manager looked at me once, then avoided me completely.  I asked what we could do about the dog and the manager growled at me that he wasn’t done with the man upstairs.  I got angry … I got angry fast.  This horrible person was not only the least compassionate person I’ve ever encountered he was also the most horrific person for Ralphs to think should be their ambassador as their manager.  The guy is an asshat.  He treated me as if I was the thief instead of a loyal shopper who wanted to help an innocent animal.

Let’s just “pretend” for a second the manager was a selfish prick.  I suggested it wasn’t great to force his shoppers to walk around a dog before entering their store (people in my area are historically hesitant of dogs).  If the dog got hit by the maniac drivers just a few feet from where she sat, then he would have a giant mess on his hands.  Blood, dog guts, pissed off drivers, shocked shoppers.  For his sake he should have been giving this a little more thought.

Here is what should have happened:

  • Manager: I’m worried about the dog too.  What can we do?
  • Wendy:  I’m not sure but at the very least we should tie her up.
  • Manager:  Good idea.  We actually have collars and leashes on aisle 4.  I’m not really a man and therefore scared shitless of tiny little dogs, do you mind putting the collar on?
  • Wendy:  No problem at all.  In fact if you can have one of the folks you employee who are just hanging around gabbing to go get it, I’ll happily pay for the items and get the dog settled outside.
  • Manager:  Thanks for all your help.  You are a good person.

That’s not what happened.  Once I realized the manager couldn’t give a shit about what happened to the helpless dog I told him I’d take the dog home and give him my phone number.  He could have the thief call me when he was done with him and I’d be happy to bring the dog back.  This is when I was told I couldn’t steal the dog.  Blah blah blah … me yelling at the manager … blah blah blah. Me threatening to call the animal cruelty folks.  Him telling me to go ahead.  Me stalking off toward the dog.

I sat with her for a few minutes, plopped down right there in the middle of the doorway, but I had that cake in the oven that I needed to get out.  Once again I stormed the castle and told the manager to give me paper and pen so I could write out my number.  I then told him to have the thief call me AND to have his manager call me.  After a lot of back and forth the end game was that he had no manager (liar), and couldn’t give me the non-existent managers name (liar), and I was going to get in trouble for taking the dog (moronic liar).

Then I took the dog.

She was a sweetie and was happy to sit in my bathroom and have some water and treats while we waited for her dad to call.  She seemed in good health but I didn’t want to have her expose Riggins and my guest dogs to anything if, by chance, she wasn’t.  In my heart I didn’t want her dad to call back.  Since I surround myself by wonderful caring people I already had folks lined up via Facebook ready to help her.  I didn’t feel like she was safe with her current owner.  Remember … no collar … no leash … sitting outside a Ralphs.  Would you leave your toddler sit cross-legged outside Ralphs?  Their sweet little eyes facing the door searching for you waiting for you to come back.  NO.  BECAUSE YOU AREN’T AN IDIOT.  Sure it is different leaving a child vs. a dog but, in my mind, not much.  Two helpless creatures … two lives at stake … two neglected babies.

While waiting to see what the next step would be I called Ralph’s corporate and made an official complaint about the moronic heartless manager.  I asked for someone to call me to discuss the incident.  No one has.

From my daily calendar today.  So true.  So I will pass criticism on their behalf!

From my daily calendar today. So true. So I will pass criticism on their behalf!

Eventually Molly’s (I learned that was her name) dad called me and asked me to bring her back to him.  I did.  I dropped off Molly and a bag of treats to her grateful owner.  He thanked me for caring for her and for making sure she was kept safe.  I had expected to come face to face with a bitter and unhappy homeless person and instead was faced with a middle-aged stoner being …. well … a middle-aged stoner.  I wanted to stomp back in and scream at the manager, “He wasn’t angry you dipshit!” but I had better things to dedicate my time to at that moment.

I refuse to shop at Ralphs ever again.  It’s a pity.  I needed to go to the grocery store last night but couldn’t think of where I should go.  Today I’ll have to search out my new store that I will be frequenting.

I couldn’t go all “Hulk” on the manager at the time since I still needed to get the dog to safety and didn’t want to jeopardize making that happen.  Getting stuck in a room upstairs with the thief wasn’t going to help anyone and then my cake would definitely get burned.  After having a weekend to think about it here is what I’d like to say:

To the manager – How dare you.  You heartless asshat.  First of all the fact that you think it is okay to leave a helpless dog outside your store is unthinkable.  Treating me like I was the thief as you stood up for the rights of a person who obviously not only neglected his duties as a dog owner but also STOLE FROM YOU just makes you dumb.

To the community – Come on guys.  We are better than this.  When you see something wrong like a man falling down or a dog hanging out in front of a store, then do something about it.

To Ralphs – What a disappointment.  Not only did you allow a promotion of a person who tarnishes your brand but you haven’t put in place an adequate customer response and complaint system.  You are a major brand.  How are you getting away with that?

To the Thief – Come on dude.  Get your shit together.  Leave your dog at home when you are going “shopping” and for heaven sake DON’T SHOPLIFT.

I’d be happy if you boycott Ralphs (Kroger store family) with me.  There is no excuse for unapologetically, allowing such lack of compassion to exist within their family.

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