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Me Myself & Riggins

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Me Myself & Riggins

Monthly Archives: April 2014

It’s Miss Newell If You’re Nasty

30 Wednesday Apr 2014

Posted by wendynewell in Uncategorized

≈ 1 Comment

Tags

feminism, Janet Jackson, Miss, Mr., Mrs., Ms.

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source

I just finished cleaning the bathroom and I’m high on bleach cleaner.  It seems like the perfect time to type up a feminist blog post.

Quick change of subject — What is it about dog hairs that attract them to the toilet seat?  Do you realize how many dog hairs are on my toilet?  It’s disgusting.  Now they are just wet hair since there is no way to actually get them off once they are on.  They have been cleaned with foaming bleach cleaner so it’s all good.

Back to feminism – I consider myself a feminist but not an overly annoying one.  I consider women equal to men and support women’s rights and equal pay so if that makes me overly annoying, so be it.  One thing that really gets my lacy panties in a wad though is the Miss/Mrs. thing.  As it turns out both are abbreviations for the word “Mistress.”  Not the bad kind of Mistress but the feminine of Master.  Okay … the other bad kind of Mistress.  Actually all women were “Mrs.” until the 17th century.  It was then that the silly separation of Mrs. and Miss started.  Notice something?  There was no silly separation for men. No Mr. and Mrrr.  Why is that?  Hmmmmmm?????  Why is it important that there is a label that tells you if a woman is married or not but for a man we take on a “don’t worry be happy” attitude?  Isn’t that a form of sexism?  I’ll answer that for you.  Yes.  Yes it is.  We even teach it to our tiny little children in school on their first day … “Mrs. Smith and Miss Black welcome you to kindergarten.”  Screw that.

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source

Hey ladies don’t you worry your pretty little heads because society has an answer for you … Ms.  Ms translates into “bitter single women.”  Don’t shake your head at me you know it is true.  Anytime you see someone  use “Ms.” you think “not married and pissed about it.”  I blame you society for not taking a stand years ago about this.

Don’t worry.  We can fix it now!  We can turn that Ms. assumption on its head and take back Ms.  Let’s ALL use Ms.  Married women, single women, young and old, pre and post op, and drag alike.  We are all Ms.  Ms. and proud!

Or you can just call me Mistress Wendy.  That works too.

 

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Reporting Live from the Surface of the Sun

29 Tuesday Apr 2014

Posted by wendynewell in Uncategorized

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Tags

Bear, dogs, fire, Fredo, Griffith Park, hiking, hot, Huxley, Jax, KNBC, Los Angeles, Pekka, pool, Santa Anas, The Big C, weather, wind

"... do not wear a sweater." - Thanks for that tip KNBC  -- source

“Don’t wear a sweater.” – Thanks for that tip KNBC

You know in The Big C where Laura Linney’s character goes a little wack-a-doodle and starts digging a pool in her backyard?  I predict that will be me before the end of summer 2014 ends.  I don’t do well in super heat.  Riggins does not do well in super heat.  Based on all the evidence our summer in Los Angeles is going to be SUPER  HOT.  At some point I’m going to lose my mind to dehydration, grab a shovel, head to the back yard, and start digging.  Then I’m going to grab the hose and just let it fill up into a muddy wonderful mess so the dogs and I can splash around like cool little piggies.  To you it sounds like a mess.  It’s 91 degrees right now here.  To me it sounds like heaven.

Bear, Huxley & Jax seek shade on Runyon

Bear, Huxley & Jax seek shade on Runyon

91 DEGREES …. END OF APRIL …. 91 DEGREES.  For the next few days Los Angeles will be threatening record-breaking temperatures.  I’m not okay with that.  I live at the base of the LA Mountains.  A nice little piece of desert I like to call my own (well it’s someone else’s and I give them money to live on it).  The sun is drawn to this area and beats down on it with the power of … well … the sun.  Anything left out too long like awnings and lawn chairs are sun washed and faded.  80% of the neighborhood relies on succulents and cactus as their main garden features.  Even the “breeze” is bullshit as it is really just a hot gust of wind we call the “Santa Anas.”  All in all it is a hot mess.  Literally.

Pekka hits the pool.

Pekka hits the pool.

Riggins is a black dog and almost 9 years old.  Those two things make him extra sensitive to heat, although most dogs can get heat exhaustion/stroke very fast.  It is something I have to be very careful of especially when hiking with the dogs.  Frankly I’d rather go out with the pups in the rain vs. high temperatures.  On hot days I eat enough flying bugs to hit my protein quota for the day.  When it gets as hot as it is now and will be for most of this week, our options of where we can go are very limited.  There aren’t a lot of hikes that offer shade or enough shade.  I also have to worry about the trail getting too hot for their sensitive paws and being able to hike with enough water.  Finally, although just as important, if it is a “red flag warning” day I need to be aware of not getting myself into a position where a brush fire could cause us issues.  It’s a real concern as any moment now the hills around me could go up in flames with a snap of my fingers (or some assholes cigarette thrown out the window — I saw a guy driving around Griffith Park recently throw a lit cigarette out the window.

Fredo is the king of chilax hiking!

Fredo is the king of chilax hiking!

STUPID STUPID STUPID.  Don’t do that.  That is a really bad move and could cause mass destruction and death given the right circumstances.  The hills are crazy dry right now.  One little spark and … poof!).  All in all it’s a pain in my butt.

Better for all of us to just stay inside and chillax (as my sister would say).   If you need us we will all be lying on the bed on top of the contents of the ice trays I will dump there.

Stay chill … or at least try.

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LUV VOD

24 Thursday Apr 2014

Posted by wendynewell in Uncategorized

≈ 1 Comment

Tags

Amazon, Amazon Instant Video, Amazon Prime, Favor, HBO, iTunes, movie, on demand, Time Warner Cable, TV, VOD

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I’ve mentioned before my extreme love for VOD.  It’s the best thing since sliced bread I tell ya!  I’ve been waiting for the perfect time to try to influence you to give this “on demand” thing a shot and now I have the perfect reason.  Remember when my friend Leslie did a guest post on the movie she co-produced, Favor?  No?  Well then you should probably go read it before continuing on (click here).  Now that you are up to speed we can continue.

Favor has done very well on the festival circuit but that audience is limited to those who … well … go to festivals.  Let’s face it that’s probably not you (and me).  Team Favor has worked very hard to make it so their movie is available to the masses (aka you and me).  According to the picture I stole from Favor‘s Facebook page it is now available on every VOD platform that exists.  Most folks tend to flock toward iTunes.  Favor is doing very well there and even I, in my odd anti-iTunes ways, could easily find it on the TOP MOVIE CHARTS.  That’s right.  My friend’s movie is right there at #48 (as of right this minute) tucked nice and cozy between Labor Day and Bad Country.  It’s my understanding it is much higher in the genre specific charts but I didn’t look.  I trust the Favor folks and didn’t feel the need to verify it.

For my VOD viewing I almost exclusively use Time Warner Cable.  Mostly because it is available on my TV.  All the VOD (or almost all) have the ability to stream to your TV but require a box or stick or subscription or whatever.  TWC is my cable provider so is already on my TV ready to take advantage of my need for instant gratification.   Luckily for me Favor is available there.  Along with TONS OF TV SHOWS AND OTHER MOVIES.  It’s were I watch the shows that don’t make the DVD list for space reasons.  All those Discovery, Syfy, and USA shows.  It’s so wonderful.  Not to mention they have every children’s show known to man.  When my niece and nephew come over I don’t have to worry about what is available for them.  I turn on the on demand and we are good to go!  Any TV shows that you normally get with your cable subscription are free on demand.  Most movies and special events have a charge that goes directly on your next cable bill.

FavorMy second favorite place to watch shows on demand is Amazon.  Many people don’t know that you can stream movies/tv shows from Amazon.  Well you can!  They even have Amazon Fire TV which allows you to stream directly to your TV (they also have a brilliant ad campaign using Gary Busey that makes me giggle every single time I see it).  If you are a prime member many shows are free.  That’s right … FREE!  It’s how I got caught up on Downton Abbey.  Something I highly suggest you do as well.  Amazon recently made trade news by inking an exclusive deal with HBO.  Now I’m assuming those shows aren’t free but starting May 21st HBO owned content will be available through Amazon Instant Video!

Now that I’ve plugged my friends movie, which you should definitely see, while embracing one of the on demand options available at your fingertips, I want to point something out to advertisers.  If I was an advertiser there are two places I would put a chunk of my money:

1. TV On Demand – On demand has already focused your audience to folks that REALLY want to be watching a specific show.  Unlike DVD’d TV most “on demand” network options through cable providers don’t allow fast forwarding.  Personally as a viewer this kinda pisses me off but it is the ONLY time I watch commercial breaks all the way through.  Just be careful when placing ads in on demand as you need to be aware that these shows can be watched at any time so any spot that is time sensitive doesn’t work well there.  Also showing the same ad over and over each break makes a viewer want to hit you not purchase your product.

2. Podcast Live Reads – There are a few very highly rated podcasts that are well worth advertising on.  Once again you can do a good job of targeting a very engaged consumer.  You are also asking someone who they adore or look up to, to be part of your ad.  Many podcasters (or ex-radio folks) are very good at live reads.  If they are let them do it.  They know how to speak to their audience and if their audience is loyal they will do what they are told.  I don’t like Howard Stern but I’ll give him this much … he was king of the live read.  Move your radio dollars to podcasts.  That’s where you will find the new Howard Stern like audience.

Ok enough of my preaching … get to watching Favor!

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Oh What a Day

21 Monday Apr 2014

Posted by wendynewell in Uncategorized

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Tags

Dog, dogs, Emergency, family, Fusaro Photography, Lori Fusaro, Nijo, rainbow bridge, Vet

Photo by Lori Fusaro 4/21

Photo by Lori Fusaro 4/21

Man have I had a day.  It started out with minimal sleep.  Dragon (the schnauzer) threw up in my bed night before last and I was too tired last night to fully re-make everything.  I did get most of it together but skipped the duvet cover.  It’s just a pain in the bum to get that duvet cover put back together.  As you can imagine my bed is often a battle ground where you take whatever covers you can get.  I didn’t think one little duvet would make much difference but it did.  Somehow Dragon and Bongo (Vizsla) managed to plop themselves down in such a way that it was nearly impossible for me to negotiate covers.   I also had a lot on my mind so it was a restless night.

I had to get up early, but for a good reason!  Riggins adorable photographer, Lori Fusaro, was having a video piece done on her by the AP and had asked my friend and me to be a part of the project.  Riggins and I got all dressed up to have our pictures taken and be interviewed about how much we adore Lori.  Riggins good friend Sadie (long-haired dachshund mix) and her mom Missy (my friend) came over in the morning and we were on our way.  It was a guaranteed fun time!  I’ve written about Lori before and tried to retell my story to the journalist on why I originally reached out to Lori without sounding crazy.  I think I sounded crazy.  Oh well.  If it looks like a duck and quacks like a duck …

Nijo & Mckenzie - Mar 2014

Nijo & Mckenzie – Mar 2014

Riggins had a blast running around getting treats from his buddy Lori, posing like a champ, showing his friend Sadie how great it is to be off leash, and scouting out every left over food item from the Easter picnics that happened in the park the day before.  Missy and I were super happy to be part of the story about Lori.  She has captured such great memories for me of my Riggins/Wendy family!  Not to mention she is a really swell gal!  (You can read more about her here, and here)

Nijo - April 2014

Nijo – April 2014

I got home to a whirlwind of activity.  Bongo was going home, I had a meet and greet with a dog and her mommy and I had Nijo (golden retriever) coming to be dropped of for an 8 day vacation.  I’ve watched Nijo a couple of times most recently last Monday.  His mommy was hosting a Passover dinner and was worried Nijo would eat all the food out from under her guests.  He would have!  So Nijo came and spent the night with Riggins and me.  Today when Nijo’s mom got here I met her in the driveway and she said Nijo was too hot to move.  I saw that something was definitely wrong.  I got him out of the car and we put cool water on his paws and tummy.  He was able to get up and start walking to my back door but then collapsed.  It was time to take him to the emergency vet.  As fast as I could I got all the dogs in the house settled, grabbed my shoes, and hoisted Nijo into my car.  His mom sat in the back as I drove them to the emergency room.  The vet techs came out to carry him on a stretcher into the clinic.  That’s the last time I saw Nijo.  He passed away about a 1/2 hour later.  The vet immediately gave him fluids but while trying to take an EKG watched his heart stop multiple times.  They tried doggie CPR but poor Nijo’s body just couldn’t take anymore.

Nijo - Jan 2014

Nijo – Jan 2014

Nijo was a cancer survivor.   A month or so ago he came to visit and had just had his 1 year cancer free check up.  Everyone was very happy for him.  I teased him that he took more pills than I did, which is quite an accomplishment!   Nijo was about 11 years old but wanted more than anything to be active.  I took him on short walk/hikes that he loved!  He always wanted to go for longer than I was willing to chance with him.  Like all my other Goldens he loved chilling out on the kitchen floor where it is cooler and that was where he napped and sometimes even slept.  He was a sloppy eater but would eat anything and everything and an even sloppier

Sweet Nijo

Sweet Nijo

drinker.  I would have to remove the little mat I have under the dogs water bowl when he was with me and replace it with a giant towel that had to be switched out daily.  Like all my dogs I loved Nijo and I’m very shocked and sad that he is gone.

Nijo was a super loved boy and I know his family will miss him but were lucky to have such a sweetie with them for the time that they did.

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Just Me

14 Monday Apr 2014

Posted by wendynewell in Uncategorized

≈ 1 Comment

Tags

bed, chihuahua, golden retriever, poo, Riggins, Sick

photo 3 (27)Has this ever happened to you …

You are going to the bathroom and then all of a sudden have a wave of nausea come over you that is so strong it includes sharp stabbing pains to your abdomen forcing you to have to lie down.  Right now.  Of course the perfect spot would be on the cool bathroom floor but you can’t flop down there because a giant golden retriever is taking up the majority of the floor while the rest is inhabited by two little dogs who make it their job to hold guard over your ankles whenever you sit down to poo.

photo 2 (36)So you crawl a few feet and lie down in the hall only to realize that you shouldn’t have procrastinated cleaning the carpet the past two weeks because it smells like dog ass.  The stench is really only making your nausea worse and  making it hard to think about anything but cleaning the carpet so you army crawl to the bedroom and managed to lie down on the bed face down.

Deciding dehydration is part of your problem you managed to get the inner strength to stumble to the fridge for some coconut water before going back to the bathroom to lie on the floor.  The little dogs had followed you into the bedroom leaving premium floor space free.  Of course since you didn’t clean the carpet what made you think you cleaned the bathroom floor?  Too gross to even attempt you head back to the bed only to realize it is now being utilized by 3 dogs.  Since you don’t have the strength to move anyone you lie backwards on the bed with photo 1 (35)you legs over your own dog in the hopes he will understand you have no choice at this moment.

As  you lie there moaning all you can think of is all the work you need to be doing right that second not to mention the now even more urgent need to clean all the floors in the house.   Finally  you feel stable enough to hit the bathroom and take a shower only to emerge a new person.

No?  No one?  Just me?  This morning experience was all mine?

photo 4 (19)P.S.  I’m fine.  I think it was a lack of sleep (I don’t sleep well the first night with new dogs.  I’m always afraid they are going to die in their sleep.), dehydration (although I didn’t do a long hike this morning, I did have to carry the fat chihuahua part of the way),  and eating too much at lunch (I was hungry).  I suppose if I am truthful though I really just needed to poop.

Pictures are of the dogs on their hike this morning.  Notice the smile on the fat chihuahua’s face while I’m carrying him.  He is pleased as punch with himself.

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I STILL Love Shampoo

10 Thursday Apr 2014

Posted by wendynewell in Uncategorized

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Tags

dogs, poo-less, shampoo

Lester not enjoying being clean.

Lester not enjoying being clean.

Remember that one time when I tried to go “poo-less?”  No?  I’ll give you time to go back and re-read (link here).  I still have nightmares.  I fell like I’ve been hearing more about the idea that you don’t need to use soap to be clean and, instead, let your body self regulate.  I don’t need to be that natural.  No one needs to be that natural.  I hate to break it to you but people are animals and do you know what happens to unwashed animals?  They stink!

I feel like those that demand they can go without shampoo have never washed a dog.  Every time I lather up one of the pups that is staying with me I’m AMAZED at how

Maisie not enjoying being clean.

Maisie not enjoying being clean.

disgusting they are.  As far as I’m concerned that’s all the proof I need.  I’ll push, shove, beg, coerce the dog into the shower and then rinse him off.  The water coming off the dog seems relatively clean and the whole time I’m thinking, “Wow.  This isn’t bad.  Maybe he wasn’t that dirty after all.”  THEN I add shampoo and after a good scrub my second rinse is a different story.  It’s a mud slide of filth coming off that mutt.  It’s amazing the difference between just plain “rinsing off” and actual “scrubbing off.”  I figure if it’s true for a dog it’s gotta be true for me.

Now I admit a dog has fur and I have hair but is it really all that different?  No.  Filth is filth.  Of course I’m not as disgusting as the dogs.  It’s not like I see a dead decaying critter and think, “Man I gotta get that smell all over me.” and go rub my head all over

Hank not enjoying being clean.

Hank not enjoying being clean.

the death and dirt.  I don’t pee on myself nor do my friends pee on me.  In general I shy away from rolling around on the ground.  BUT the fact still remains that you get cleaner with soap then without it.

I suppose it is drying and harmful in other ways but that is why you use moisturizer.  I’m the QUEEN of lotion.  I can guarantee I put way more soothing creme on my body than you do.  That’s a topic for another blog.  For now I just need you to know that I support the use of shampoo and based on my very detailed and scientific research of dog washing I think you should too!

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Proof I’m Old

09 Wednesday Apr 2014

Posted by wendynewell in Uncategorized

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bar method, birthday, old, Old Town Pasadena, parking, Pasadena

photo 1 (32)3-5 times a week I drive into old Pasadena, park in one of the public parking garages and walk to the Bar Method Studio for class.  I have timed it perfectly so I’m parked there for less than 90 minutes, which means my car’s stay in the lot is free.   Every time I enter the garage I look at the cost for parking and shake my head.  Not because of the cost but because of my memory of the cost.

Years ago if you would have asked me how much it cost to park at one of the public garages in old town Pasadena my answer would have been $5.  If there were a couple people in the car the cost was $2.50 each.  4 people, $1.25 each.  Unless, of course, you didn’t make the driver pay since he/she was already paying for gas.  Wherever the many came from it was going to have to equal $5.  If this is true then tell me how I’m managing to get out of there for free now?  Well …. because it is a $5 flat rate after 10:00 PM.  Apparently that is all the cost information I required at the time.  That  means, at one point of my life, I only went to Pasadena after 10:00 PM.   Now if I’m not brushing my teeth at that time it’s because I’ve already been asleep for a good 1/2 an hour.

That’s how I know I’m old.

(Please enjoy a few pics from my 40th birthday celebration … more proof I’m old.)

(Wanna know how to make those classy headbands in those pics?  Check out this blog post.)

photo 2 (33)

 

 

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Lights Camera … Wait Who Owns that Dog?

08 Tuesday Apr 2014

Posted by wendynewell in Uncategorized

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filming, Griffith Park, movies, Observatory, Riggins, TV

photo 3 (24)Have I told you about my disdain for film crews?  It is absolutely irrational how irate I get at having to be put off by on-site  filming.  An event that happens quite often living in Los Angeles.  A normal person would take it with a grain a salt and just go about their business and/or be excited at a possible glimpse at a celebrity.  Not me.  I see those big white movie trailers parked in an area I’m headed to and I start to get all red with steam coming out of my ears.  I don’t know why.  Maybe it is jealousy.  I’m jealous that they get to be doing their fun job while I am not.  More than not though I think it is the fact that I’ve come up against many an actor/crew member who feels entitled by their position.  I don’t do well with those type of folks.

At one point in my college life I did extra work during my school breaks.  Because of my age I mostly was background where “over 18 to look younger” was needed.  If you want to come face to face with entitled actors TV series that feature teenagers is a pretty good place to start.  More than once I had to sit around in short shorts and a crop top freezing my ass off while someone had to convince the lead actress to shrug off her big warm jacket to do her scene.  You know it’s bad when the crew starts asking if you are okay and mention that you are starting to turn blue.  I soon learned that my “acting” skill wasn’t really needed in this specific setting and learned to do the minimal amount of work possible.  Most of what you do “on set” as an extra is sit around and wait.  Due to boredom I sometimes missed out on the getting up and moving part.  I was once asked if I could at least read my book inside the shot.  A quick shrug and I mosied on over to some steps where the lead actors where going to be, plopped down, and got back to reading.

I was on a set of a TV show where the lead male actor was such a cocky ass that I managed to get caught making fun of him.  I was taken off camera that day.  But not off set!  I got to sit next to the bagels and eat, read and get paid for it.  Since no one really knew who I was it didn’t hurt my working on more sets either.  There was always a need for the “over 18 to look younger.”

What is worse than the studio productions are the independent ones.  The ones that are shooting on the fly, without permits, and with minimal crew.  I once almost killed myself and some dude holding a mic by the LA River.  They were filming some period piece on the bike path and as I turned a blind corner (on my bike) the crew guy came running down a bank right in front of me.  There is film somewhere that shows a biker from the future (aka me) screaming and cursing bloody murder at everyone on and off camera.

photo 1 (31)Just a couple of years ago I was in NY and late for a meeting.  I was power walking down the street only to get stopped by a “studio cop” who was holding  up foot traffic to film some scene from some TV series.  “Hellz no!” I thought.  Granted I was in a bad place right that moment in my life but the last thing I needed was to be even later for a meeting.  In my mind I was working like a dog and I wasn’t going to let some TV series tell me what to do.  I walked through.  I heard someone yell cut and like you would expect from good NYers had a number of people follow my rebellious ways.

Today Riggins and I headed to Griffith Park for a fun hike.  My plan was to park near the start of Fern Dell to take the fun little path up to the cafe then continue up to the observatory.  Of course my plan went to hell in a handbag as soon as I saw a zillion white trailers and orange cones.  They were filming.  Damn it!  Despite the fact that they felt like they could take up 90% of parking at Griffith Park I was able to find a spot for my car.  My anger subsided as I had a gay ol’ time with my buddy Riggins and didn’t even remember I hated these people until it was time to get back in the car to leave.  At that point I went up to the GIANT parking lot to turn around.  There is no way they could take up the ENTIRE PARKING LOT.   I was wrong.  There was no one to be seen but one lonely traffic directing woman who thought she was all that AND a slice of bread.  She stood in front of my car frantically giving me the STOP sign.  I pulled up and rolled down my window telling her I was just turning around.  She was not okay with this and started to go crazy.  Luckily I was in a car and all I had to do was roll up my window and drive around her.  Then I turned around, drove by her again as she glared angrily at me, and headed on my way.  Now explain to me why I couldn’t turn around right there when they were filming a good 1/2 mile further down the street?  This is just where the crew was supposed to park and even then the lot was nowhere near full?  THAT is why I dislike these  people.  You aren’t that important.  Seriously.  You just aren’t.  There is absolutely no reason you need to act like you are guarding the President of the United States.  Riggins cares way more about your craft service table than anything else and I care about nothin’.

Here is my theory on how on site filming could make things better.

photo 2 (32)1. Stop being entitled asshats.

2. Give something back to the people you are putting off.  If it is a movie you are filming give out free tickets to a screening.  You can even make it a test screening for you if you want to get something out of it.  Frankly most won’t even show up but it is the thought that counts.  TV folks?  Give away anything.  At a hiking spot?  Give away bottled water with your logo.  Anything to show you appreciate the fact that you are in someone else’s space.  Even if you are paying the city to be in that space … acknowledge the individual.

3.  Don’t take up all the parking.  It’s already a pain in the ass to park in LA.  You are already busing some folks to and from their cars would it hurt  you to drive a little further?

4.  Don’t be angry when I screw up your shot because you have pissed me off.  I can’t control myself.  I just get so enraged.

I know all folks in the “business” aren’t bad.  After all I have many friends who work in it and I love them dearly.  Don’t get me wrong though.  If their filming gets in my way Riggins and I are walking right through their shot.  Look for us the next time you watch your favorite TV show.

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Graham Crackers for Breakfast

07 Monday Apr 2014

Posted by wendynewell in Uncategorized

≈ 2 Comments

Tags

#thisiswholesome, Advertising, digital media, family, Honey Maid, social media, This is Wholesome

photo 2 (31) - CopyI recently had a phone interview for a job and was asked about my social media background.  It’s a question that causes me to get emotionally passionate fast!  I usually have to add a “Wendy filter” as to not scare people.  (A “Wendy filter” helps bring the level of Wendy-ism you are receiving down to a more “normal person” style of discussion and interaction.)  Having spent over a year of my working career trying to explain the importance of accepting and utilizing the “new” media (aka hitting my head against the wall) I’m always so excited when someone does it right.  Welcome Honey Maid as the newest example.

If you spend any amount of time online in any social site you already know that Honey Maid ran a commercial that was all-inclusive to multiple types of families.  The tag line “This is Wholesome”included families enjoying their tasty graham cracker treats.  Of course there was the “gasp” two dad family, the “gasp again” biracial family, the “no real need to gasp” military family, and the “not worth a gasp” tattooed rocker family.  All happily chomping on some honey kissed goodness!  Missed it?  Don’t worry.  Like any company with a good digital media plan they have their own YouTube channel for you to check it out on!

photo 1 (30) - CopyI can only assume that when putting this ad out there they realized they would get comments flooding in from the masses.  If they were smart, and I think they are, they had their “reaction” all ready to go.  After all one of the keys of responding to social media outbursts is to do it fast and keep that snowball building and moving.  Not shocking the ad did a good job of pissing off individuals and groups that get pissed off by this sort of thing (you know who they are, the folks that say we are riding an express train to hell by undoing the fabric of the American family).  When those people get pissed their arch nemesis (like me) get all riled up and start posting support for the brand that was so brave and bold.  All of a sudden their little 30 second ad has given them enormous amounts of attention.

Instead of just letting their Social Media engagement coast to a stop Honey Maid whipped out their response and took it to the next level.  Using the actual social media responses they crafted a response ad that literally held a message of love.  As we have seen in the past a well-played response to social media can actually gain MORE attention for a brand then the original.  This is exactly what happened for Honey Maid.  If you search “Honey Made love” in Google right this second you get “about 98,700,000 results (0.40 seconds).”  This includes national news coverage, individual blogs (like this one), and news outlets outside of the US.  A MUCH bigger audience reach than a traditional 30 second spot would have achieved.

photo 3 (23)Above and beyond the brilliant use of social media the message itself is extremely important.  Even though it isn’t the “right” way to deal with things I’m pretty good at attacking “hate” with more hate.   You tell me a definition of “family” can only be a man and woman (of the same race) with 1 or more children I will tell you to take your stupid mouth and the body it’s attached to and take a hike.  Luckily I don’t run Honey Maid’s digital marketing division as this message isn’t quite as honey golden sweet as “Love” and “This is Wholesome.”

To support Honey Maid’s lovely message (after all I’m quick to boycott those with the opposite message it seems only fair) and brilliant use of the “new” media I purchased a box of those delicious graham crackers.  Then I took a picture of my family and posted it to their Facebook page (my Twitter, Instagram & Studio accounts).  I suggest you do the same.  Let’s support a brand that is this smart!

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#SundaySelfie

03 Thursday Apr 2014

Posted by wendynewell in Uncategorized

≈ 3 Comments

Tags

church, digital media, instagram, LDS, Made with Studio, Mormon, Mormons, Religion, Studio, Studio App, The Church of Jesus Christ of Latter-day Saints, theology, Twitter

Studios "I'm a Mormon" pack

Studios “I’m a Mormon” pack

As an Atheist I always thought I’d be a kick-ass Religious Study-igst.  What does one do with a major in Religious Studies?  What does one do with a major in Theatre Arts, which I have?  Tomato … tomato as far as I can tell.  I could have been like Robert Langdon tracking down a secret society covering up the truth of the Holy Grail.  His fictional life seems so exciting.  Opportunity missed.  Any who … one of the things that does fascinate me about organised religion is watching how it grows.  While the world is changing fast many religious seem to struggle with how to engage with a younger group of members.  Something that is crucial if the religion is to grow or even survive.  I’ve got something to tell the People’s Pope … LDS are the queens/kings of social/digital engagement.  Mr. Pope (Sr. Pope?  What do you call him?  Poper Popiest Master Popemiester) better start looking for someone to head his digital team ASAP.  May I suggest me?  Oh that’s right … I choose Theatre Arts.

Individuals Studio creations.

Individuals Studio creations.

How do I know LDS is heading to the new media world for help in spreading their message?  I stumble upon them all the time.  Well not all the time, but lately often enough that even this little Atheist couldn’t help but take notice of their presence.  My new favorite photo app is Studio (follow me at @wendylnewell).  It’s a hoot.  You can take a picture and add overlays of words, shapes, pictures, etc.  It allows you to become a designer and then steal other people’s designs!  They call it a “remix” but if you have a public design I like I can copy it with a click of the button.  Oodles of fun.  In the apps “market” you will find “packs” of overlays you can download.  Some are free while some are 99 cents.  I tend to go to the market a lot to see if there are any new dog packs.  Yesterday I was perusing the market and saw the pack titled, “I’m a Mormon – 38 LDS Designs.”  Say what?  Of course I had to open that right up.  It is presented by mormon.org.  It’s unclear if this is a promotion by them or if they have some tie to the app.  I don’t care.  It’s freakin’ brilliant!  The overlay’s include sayings like “#SUNDAYSELFIE,” “He is Risen!,”

Instagram

Instagram

“Choose the Right,” and “I love to see the Temple.”  It looks like this launch was specifically timed to coincide with the LDS general conference weekend.  Yah I don’t know what that is either, but I assume it’s a conference of LDSers.

I had to do a little research and those smartie farties don’t stop there.  They are encouraging all their folks to use social media to spread the word.  This is for anytime but with an emphasis during the conference.  According to the article I read participants are urged to use the hashtag #ldsconf.  Apparently this has worked well in the past and last October (apparently a conference weekend) over 155,000 tweets were posted.  Now imagine being able to add a selfie with a drawing of the temple superimposed next to you.  I know!!!!!  As I said before … freakin’ brilliant.

Twitter

Twitter

LDS doesn’t stop there.  If you go to their site there is actually a couple of pages specifically on social media.  One is focused on how to share the gospel using the new media and the second includes hot tips (they don’t call it that I’m summarizing) including how to be a safe user.  Nice addition LDS!  They also have their own mobile apps.  You never have to be far away from your LDS Music because it’s right there on your iPhone.

According to what I read there was a special broadcast late last year to discuss how the missionaries will be using digital means to help find converts vs. the old school of knocking on doors.  What are comedians all over the US going to do with their Mormon door knocking jokes?  Soon they will be passe.

I’m not saying that other individuals don’t head to social media to spread their personal beliefs what I’m saying is that Mormons have taken it to a new level of organisation and thinking.  As a digital loving Atheist I salute you LDS.  You and whomever you hired to run your digital marketing group.  It’s not changing my mind about my beliefs, but I appreciate your ability to grow with the times and use what’s out there to your advantage.

P.S. the tag #SundaySelfie is brilliant.

 

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